Over a decade leading some of the world's fastest-growing fitness and lifestyle brands. As Chief Brand Officer at The Picklr, ranked #43 on the Inc. 5000 list of fastest-growing private companies, he built one of America's most recognizable pickleball brands from concept to national expansion, driving partnerships with Formula 1 and the Super Bowl Host Committee.

Previously Chief Partnerships Officer at F45 Training, where he led global partnerships with Mark Wahlberg, David Beckham and Cindy Crawford, and oversaw the international launch of FS8, a franchise concept that sold more than 120 locations in its first year.

Over 16 years of P&L accountability and franchise finance expertise, building the investor-grade reporting a multi-brand platform requires. Founder and fractional CFO of Stratego, a finance partner to fitness, wellness and franchise brands.

Previously Director of Strategic Finance & Operations at Life Time, overseeing a $200M revenue portfolio, with Director-level roles at Gold's Gym and 24 Hour Fitness. MBA in Finance and BA in Economics from Occidental College.

An engineering and AI leader who built core business technologies at Amazon, leading teams across supply chain optimization, Advertising's Marketing Cloud and engineering for Alexa's natural language understanding.

At Verafin he helped scale a market-leading anti-money-laundering product to more than 1,100 financial institutions ahead of its $2.75B acquisition by Nasdaq, and later founded Finaptic, a banking-as-a-service platform acquired by the National Bank of Canada.

Two decades transforming People & Culture functions across Woolworths Group, NAB, F45 and United Petroleum. In 2023 she launched Souter Search, a global executive search and HR consultancy for retail, franchise and consumer businesses.

She works with senior executives, boards and private equity firms across Australia, the US, UK and the Philippines. Degree in Management from the Australian Institute of HR, and an accredited Hogan and DISC assessor.

A fitness instructor trained in mat Pilates, Lagree and Xformer who also holds a Doctor of Chiropractic degree, with a foundation in biomechanics, movement science and rehabilitation. She has coached in Canada, the United States and Australia, and worked across clinical settings including Denver Sports Docs and Myodetox in Toronto.

A breathwork facilitator, ICF-certified executive coach and holistic leadership facilitator with a Sports Science degree and qualifications in MBSR and trauma-informed transformational breathwork. As lead program designer for the contrastheory Method she has scripted safety-first, clinically grounded contrast therapy and breathwork protocols.

Design principal for Fitura Brands, guiding the studio and facility design language across the portfolio so each concept reads as its own brand while sharing one build standard.