A new category: Athletic Reformer Pilates.
The precision of Pilates with the intensity and culture of modern performance training.
Most booked on ClassPass
Reformer Pilates, globally, two years running.
15M US participants
$8.8B under-supply
17,784 studios needed to rebalance supply — a 42% shortfall against category growth.
Performance, not boutique wellness
Core Precinct treats the reformer as strength equipment. The programming, the room and the hardware are built for athletes rather than a spa audience.
Strength, endurance, functional movement
Progressive classes that read as training, not a wellness class.
Athletic studio environment
Deliberately beyond the traditional boutique wellness aesthetic.
Broader appeal
Members come for strength and resilience, not only Pilates.
Digital load tracking
A progress-tracking database that keeps members accountable and returning.
Investment, timeline, footprint
Estimated initial investment
Refer to the FDD for verified figures.
Build timeline
Smaller footprint, lower barriers to entry.
Co-located footprint
Real estate partner
Sites sourced and secured with SABRE Business Consulting, a national retail advisory firm.
Reformer work, run like performance training.
How a studio makes money
Four lines, anchored by recurring membership revenue.
Memberships & class packs
The core recurring-revenue line.
Merchandise
Branded apparel and accessories.
Certifications
Instructor certification programs.
Workshops
Specialized programs beyond the class schedule.
Explore the Core Precinct brand
See the studio design, programming and hardware on the Core Precinct site.
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