Today decides everything.
The platform behind a multi-dimensional performance ecosystem of three complementary concepts, each with its own identity and operating model, so every square foot works harder.
Three franchise concepts. One shared platform.
Padel//Swt
Core Precinct
contrastheory
The modern performance ecosystem.
Most US padel operators run one revenue line inside expensive real estate. Fitura stacks play, train and recover in the same footprint, so leadership, marketing and cost of acquisition are shared instead of carried alone.
Coming to America
The world’s fastest-growing performance concepts, landing in America.
Three franchise concepts, one shared platform
Each concept has its own identity, operating model and franchise disclosure document, while benefiting from the shared Fitura Brands platform.
Padel//Swt
Courts, strength, F&B, retail
Demographic: 25–55, near-even split, more affluent.
Core Precinct
Small footprint, high machine density
Demographic: ~85% women, concentrated 23–45.
contrastheory
Cold plunge and infrared sauna
Demographic: 25–55, near-even split. Recurring-revenue membership.
A category still being built.
The United States had 688 padel courts in Q2 2025, one for roughly every 68,500 people. Spain has one for every 2,824. Reformer Pilates and contrast therapy show the same shape: demand compounding faster than facilities.
Built by experienced operators.
Leadership with operating experience across F45 Training, FS8, The Picklr, Life Time and Amazon. Meet the leadership team.
Why three concepts, not one
Play, train and recover share leadership, marketing and cost of acquisition instead of carrying them alone. Read the thesis.
Ranges by concept
Each format carries its own build window and capital range. Development configurations and co-location opportunities are subject to the applicable Franchise Disclosure Documents and franchise agreements. See the numbers.
What HQ carries
Real estate, design, programming, technology and paid media run centrally, not franchisee by franchisee. See the system.
Six stages to opening
From first conversation to grand opening, with territory, lease and build handled alongside you. See the path.
VIP Discovery Day
Request the Fitura Brands franchise information kit.
Tell us which concept interests you, the market you have in mind, and your background. A Fitura franchise consultant will validate fit, share detailed investment information, and walk you through our discovery process. Qualified candidates receive the Franchise Disclosure Document (FDD) as the next step.
Submitting this form does not constitute an offer to purchase a franchise. See the disclaimer below.
